Qatar’s new car market is experiencing dynamic growth, with a 23.8% year-on-year increase in Q1 20255. This surge has brought shifts in the best-selling models and brands, offering insights into consumer preferences and market trends.
Top Models and Brands
- Toyota Land Cruiser: The Toyota Land Cruiser remains the best-selling model in Qatar, though its market share has slightly decreased from 13.3% in Q1 2024 to 10.8% in Q1 2025. Despite this, it continues to be a dominant force, appreciated for its off-road capabilities, reliability, and strong resale value.
- Jetour T2: The Jetour T2 has emerged as a strong contender, experiencing a remarkable nine-fold increase in sales. It now threatens the Land Cruiser’s top position, holding a 9.3% market share in Q1 2025.
- Nissan Patrol: The Nissan Patrol has shown a strong comeback, rallying to the third position with a significant 74.9% increase in sales.
- Toyota Hilux: The Toyota Hilux maintains its position among the top sellers, known for its durability and versatility.
- Lexus LX: The Lexus LX rounds out the top 5, offering a blend of luxury and performance5.
- Tank 500: The Tank 500 has made a notable entry, storming into the Top 10 at #8, marking its first Top 10 finish globally.
- Toyota Urban Cruiser HEV and Corolla: These models have also posted impressive results, contributing to Toyota’s overall strong presence.
Market Dynamics
- Toyota’s Dominance: While Toyota remains the leading brand, its market share has declined from 32% to 28.3%.
- Jetour’s Rise: Jetour has shown the most spectacular performance, increasing five-fold year-on-year and climbing to second place overall with a 12.8% share5. This is the brand’s best performance worldwide.
- Growth of Other Brands: Geely has also demonstrated significant growth, with sales up by 56.4% in the first half of 2024.
- Overall Market Growth: The Qatari new vehicle market has soared by 23.8% in Q1 2025, with total sales reaching 22,010 units.
Factors Influencing Sales
- Off-Road Capabilities: Vehicles known for their off-road capabilities, like the Toyota Land Cruiser and Land Rover Defender, are particularly popular due to Qatar’s desert terrains.
- Reliability and Durability: The reputation for reliability and durability plays a significant role in the popularity of certain models, appealing to both families and adventurers.
- Resale Value: Strong resale value is also a crucial factor for buyers in Qatar, making models like the Toyota Land Cruiser a smart investment.
Concluding Remarks
The Qatari car market in 2025 is characterized by growth and shifting preferences. While Toyota continues to lead with models like the Land Cruiser, the rise of Jetour and the strong performance of Nissan indicate a diversifying market. Factors such as off-road capabilities, reliability, and resale value remain key drivers of consumer choice.